Privacy Policy

Thank you for visiting and using our website.

Our Privacy Policy is a crucial element of our digital marketing efforts. It describes how we collect, safe keep, manage, release, share, or even purge data provided by our target customers which are (a) our existing patients and (b) other potential ones coming from or outside the Secret Harbour, WA area, which is where our optical store is located.

This Privacy Policy also contains vital information about your legal rights, obligations, and possible solutions related to privacy, confidentiality, and personal data management. Please read the contents of this page carefully.

This Privacy Policy Statement was last updated on 25th March, 2019.

As a general guideline, EyeRims Optical adheres to and is bound by the policies stated in the Privacy Act of 1988 and the Australian Privacy Principles.

1. Information Collected by EyeRims Optical

a. Information Collected from Customers who want to book an appointment with us.

To be able to use this service, customers need to go to this page: From there, the following information will be requested from the customer:

    1. First Name
    2. Last Name
    3. Email Address
    4. Phone Number
    5. Birthday
    6. Reason for the Visit
    7. Preferred Date and Time of Appointment | 1 st choice
    8. Preferred Date and Time of Appointment | 2 nd choice

b. Information Collected Regarding Usage of the Website

    1. Each time you visit our website and any of its pages, we collect information about your session(s), how much time you spend on a page, where you go after visiting a page, what actions you make on each page, what referred you to our site, etc. through Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. You can read more from here:
    2. We also collect your location information through Google Analytics – country, state, city, etc.
    3. We collect device information through Google Analytics – whether you are accessing our website through a desktop computer, mobile phone, or on a tablet.
    4. Cookies and other tracking technologies are also being used by our website to analyse trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level.

2. Data Collection Process

EyeRims Optical collects information through our website and through other sales and marketing tools and activities.

Channels where we may collect information include any but not limited to the following only:

  1. Online and paper sign-up forms
  2. Contact Us Page
  3. Landing Pages to support our sales and marketing activities
  4. Events
  5. Emails
  6. Third-party apps and software

Information regarding the usage of the website is being collected automatically by accessing the website, regardless of device.

3. How We Use Your Information

The primary reason why we collect information from you is for us to process your booking request.

We also collect information to enhance your experience each time you access our website, to correct errors, to anticipate errors or threats and then make the necessary precautionary measures, to improve the platform, and to come up with additional features. We also monitor the data that we collect from usage to prevent potential security threats on your own information, stop fraudulent activities, eliminate fraudulent information, detect spamming, abuse, misuse of information, misuse of our services, or any other harmful or malicious activities, so that we get to protect our target markets’ personal and/or business information.

Your information also helps us in making our marketing activities more specific and aligned with your preferences, needs, and wants. We will avoid sending you irrelevant information and other materials outside of your declared communication settings.

4. Sharing Information

None of your information will be provided to anyone outside of our business. We may only do so with your consent.

However, in compliance with the law, EyeRims Optical may disclose your information to courts, law enforcement groups, government agencies, and/or to their authorised representatives because of the following:

  1. to aid legislation;
  2. to aid a court proceeding;
  3. to aid in a criminal or fraud investigation; or
  4. to adhere to any other cause raised by these mentioned authorities.

5. Miscellaneous

  1. Information Deletion

We will purge your information from our marketing files and records through a written consent
sent to

6. Disclaimers

  1. EyeRims Optical’s presence online means that it is subject to continuous changes and updates that occur on the internet from time to time.
  2. Computer viruses, computer or device malfunction, or any other issues resulting from accessing files or content from our website is outside our control. While we secure that the entire website is safe and protected from any malicious files and content, we cannot guarantee the change in the characteristics of files during transmission. Upload and download information at your own risk.
  3. We may modify or update our Privacy Policy at any time without any prior notice. All changes to our Privacy Policy and Cookie Policy will be communicated to our target markets accordingly.

7. Contact Information

If you have any questions, complaints, or claims with respect to EyeRims Optical’s Privacy Policy, you may email us directly at Please expect a response from us in 1 to 3 business days.


Cookie Policy

This Cookie Policy was last updated on 25th March, 2019.

An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. You may read more from here.

The EyeRims Optical website uses cookies to improve your experience. We will be sharing with you below what information we gather, how we use it, and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of our website’s functionality from your end.

1. The Cookies That We Set

  1. Forms related cookies
    When you submit data through a form such as the booking form found on our contact page, cookies may be set to remember your user details for future correspondence.
  2. Site preferences cookies
    We provide the functionality to set your preferences for how our website runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.
  3. Email newsletters related cookies
    Our website offers a newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.
  4. Third Party Cookies
    In some special cases, we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through our website.

    1. Google Analytics – Our website uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use our website and ways that we can improve your experience. These cookies may track things such as how long you spend on the
      site and the pages that you visit so we can continue to produce engaging content.

      For more information on Google Analytics cookies, see the official Google Analytics page.

    2. Google Ads – We use Google Ads to advertise our business. Google Ads uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you.

      Visit the official Google Ads website, to know more about this platform.

    3. We also use social media buttons and/or plugins that allow you to connect with your social network in various ways. For these to work the following social media sites including Facebook and Instagram, will set cookies through our website which may be used to enhance your profile on their website or contribute to the data they hold for various purposes outlined in their respective privacy policies.

2. Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for instructions). Be aware that disabling cookies will affect the functionality of our website and many other websites that you visit, only from your end.

3. Additional Information

Your questions, concerns, and request for additional information about our Privacy Policy and Cookie Policy are welcome. You may call us at (08) 9523 4261 or email Our optical store address is Shop 111, 420 Secret Harbour Blvd., Secret Harbour, WA 6173.

Excellent eye care services & quality eyewear products.

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